HQ by Rove Marasi Bay

HQ by Rove is IRTH Urban Development's answer to the tired glass tower office a next generation, hospitality led concept that integrates work, life, and play. Set on a 76,000 sq ft plot at Marasi Bay Marina in Business Bay, the 23 office floor building carries the Rove Hotels brand Rove being the Emaar Properties × Dubai Holding joint venture and treats the workplace the way Rove treats a hotel: 24/7 service, concierge, and a curated amenity core baked into the lease. Fully furnished and fully serviced modular offices for every team size sit alongside Grade A commercial floor plates. That amenity core runs to 120,000 sq ft 28% of the entire project stretching across a dedicated podium ("HQ Land"), a mid tower amenity floor ("Reset 16"), a rooftop "OOO" observation deck, an arcade level with private road access, and a lobby level "Hub" and food hall ("The Block"). Padel and basketball courts, a fully fitted gym, a yoga studio, a podcast cabin, floating treehouse pods, a semi Olympic pool with spa/steam/sauna, event spaces, and a beauty lounge sit alongside 14 destination controlled high speed passenger lifts and 988 parking bays. HQ owners also plug into Rove Connect preferential rates across Rove Hotels and cafés, priority access to future Rove branded launches, and enterprise class concierge services delivered through the HQ Desk in partnership with Cushman & Wakefield Core. Marasi Bay itself is set to host the first beach club in the Burj Khalifa District.